Live Odds vs Closing Line Value: What Bettors Should Know
Closing line value (CLV) measures how your pre-game price compares to the final, most efficient line before kickoff. It's one of the best long-term indicators of whether you beat the market. Live odds are in-game prices that constantly update as new information arrives. Understanding the relationship between these two concepts helps you evaluate your betting performance and know when to trust your process even when short-term results are bad.

What Is Closing Line Value?
If you bet +160 and it closes +140, you earned CLV. You beat the price by 20 cents. If you bet +160 and it closes +180, you lose CLV. The market moved against you, suggesting your bet wasn't as sharp as you thought.
CLV percentage can be calculated as:
CLV% = (Closing Odds / Bet Odds) - 1
A positive percentage means you beat the close. Negative means you didn't.
Example:
- You bet Team A at +160 (2.60 decimal)
- Line closes at +140 (2.40 decimal)
- CLV% = (2.40 / 2.60) - 1 = -7.7%
- You lost CLV (bet worse odds than closing)
Wait, that seems backwards. Let me recalculate:
- You bet Team A at +160 (2.60 decimal)
- Line closes at +140 (2.40 decimal)
- This means the line moved from +160 to +140 (shorter odds, team became more favored)
- You got the better price (+160 vs +140)
- CLV% = (2.60 / 2.40) - 1 = +8.3%
- You beat the close by 8.3%
Consistently beating the closing line (positive CLV) is one of the strongest indicators you have an edge, even if short-term results are negative due to variance.
Want to squeeze more value out of every bet? Use Shurzy's Live Odds tool to compare lines across top sportsbooks in real time and make smarter, higher-EV picks.
CLV Is Mostly a Pre-Game Metric
Long-term, if you consistently beat the closing line at a sharp book, you likely have an edge, even if short-term results swing. Tracking this is key for evaluating pre-game models.
Why CLV matters for pre-game betting:
- Market efficiency: The closing line absorbs all available information and betting action, making it the sharpest price
- Self-evaluation: If you consistently beat the close, your process is sound even if you're losing money short-term
- Model validation: Positive CLV proves your model identifies value better than the market
Sharp bettors track CLV religiously. Win rate matters for bankroll management, but CLV matters for process validation. You can have a losing month and still be confident in your approach if your CLV is positive.
Read More: Live Odds vs Closing Line Value: What Bettors Should Know
Live Odds Give You Better Information, Not Necessarily Better CLV
A live price after a touchdown is just a new market. There is no single "closing" standard for in-play the way there is pre-game. You judge live bets by whether they're +EV at that moment, not relative to some final in-play close.
Pre-game has one closing line. Live has hundreds of "closing" lines:
- After the first score
- At halftime
- After the third quarter
- With 5 minutes left
- With 2 minutes left
Each of these moments has a different "efficient" line because the information set has changed. You can't measure CLV the same way because there's no consensus final line for live markets.
Instead, you evaluate live bets by asking:
- Does this price reflect the true win probability given current game state?
- Is the market overreacting or underreacting to what just happened?
- Can I get a better price at another book right now?
Want to squeeze more value out of every bet? Use Shurzy's Live Odds tool to compare lines across top sportsbooks in real time and make smarter, higher-EV picks.
Use CLV Thinking With Live Odds Too
You can still compare your live entry to where the line moves a few minutes later. If you regularly grab +200 that quickly becomes +180, you're effectively beating a very short-term "closing" line in-play.
This is "live CLV" (an informal concept, not a standard metric):
- You bet Team A +200 live after they fall behind
- 2 minutes later, the line is Team A +180
- You captured 20 cents of value before the market settled
If you consistently do this (bet +200, watch it move to +180), you're identifying live value before the market fully adjusts. That's the live betting equivalent of beating the closing line pre-game.
Track this over time. If your live bets consistently move in your favor shortly after you place them, you're faster than the market. If they consistently move against you, you're betting into line movement and losing value.
Read More: How to Use Live Odds to Find Value Bets
Don't Sacrifice CLV Chasing Live Action
If your strength is pre-game and you consistently beat the close, switching to random live bets without edge can reduce long-term profitability.
Many successful pre-game bettors ruin their results by adding undisciplined live betting:
- They beat closing lines consistently pre-game (+3% CLV average)
- They start betting live impulsively for action
- Their live bets have negative CLV (betting into line movement)
- Overall profitability decreases despite higher volume
The lesson: stick to what works. If your edge is pre-game, don't force live betting just because it's available. If your edge is live, don't force pre-game bets just to get action down early.
Specialize in one or the other until you've mastered it, then carefully add the second approach only when you have a proven edge.
Live and Closing Lines Are Just Different Snapshots
Live and closing lines are just different snapshots of the same underlying process: markets trying to price true probabilities. Line shopping is how you turn those price differences into "free" expected value over time.
The market is always trying to find the correct price. Pre-game lines converge toward that price as new information arrives. Live lines constantly update that price as the game unfolds.
Your job as a bettor is to identify moments when the market's price diverges from true probability, regardless of whether that happens pre-game or live:
- Pre-game: Bet when your model says +160 is underpriced
- Live: Bet when game flow suggests +200 is underpriced
Both are valid. Both can be profitable. The key is having a systematic way to identify mispricing and the discipline to only bet when your criteria are met.
Read More: Why Smart Bettors Always Compare Live Odds
The Bottom Line
CLV tells you if you beat the market pre-game. Live odds let you respond to new info in-game. The best bettors use both: seeking CLV before kickoff and selectively adding live bets only when the in-play price looks better than their updated projections.
Don't treat these as competing approaches. They're complementary tools. Use pre-game betting when you have conviction before the game starts. Use live betting when new information creates opportunities the market hasn't priced. Track CLV on both to know where your edge actually is.
FAQ
What's a good CLV percentage?
+2% to +5% CLV is excellent long-term. Anything above +1% suggests you have an edge. Negative CLV means you're losing value.
Can I track CLV on live bets?
Informally, yes. Compare your bet price to where the line is 2-5 minutes later. If it consistently moves in your favor, you're capturing value.
Do I need to beat the closing line to be profitable?
Not necessarily, but it's the strongest indicator. You can be profitable short-term with negative CLV due to luck, but long-term, positive CLV is essential.
Should I only bet if I have a positive CLV?
You can't know CLV until after the line closes. Bet when you think you're getting value. Track CLV afterward to validate your process.
Is CLV more important than win rate?
For process evaluation, yes. Win rate fluctuates with variance. CLV tells you if your approach is fundamentally sound.

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