Original Six Teams: Overrated by Public Bettors?
The Original Six (Bruins, Blackhawks, Red Wings, Canadiens, Rangers, Maple Leafs) are the league's biggest legacy brands, and five of the six were also listed among the five most valuable NHL teams. Big brands reliably attract public betting attention, and Sports Insights has explicitly noted that sportsbooks will adjust moneylines to account for public action in hockey (especially in heavily bet games), creating inflated prices that can benefit contrarian bettors. There's also academic evidence that NHL bettors exhibit systematic preferences in how they allocate bets, one study found significant imbalances versus what would be expected from sportsbook odds, consistent with behavioral bias in NHL betting markets.